You didn't need it. You bought it anyway. And somehow you feel worse. If that sounds familiar, you might be doom spending. It's not a willpower problem and it's not a character flaw. It's a coping mechanism, and once you understand why it happens, everything starts to make a lot more sense.

What is loud budgeting — and why is it so hard for women? Financial coach Emma Galbraith breaks down the trend, the psychology behind it, and 5 practical ways to start.